论文都写好了，应该不要原文了吧[1] 欧阳新年 企业文化认知与塑造[J] 北京市经济管理干部学院学报, 22003,(04) [2] 魏中龙,张慧 企业文化建设、教化与功能实现[J] 北京工商大学学报(社会科学版), 2004,(04) [3] 周忠英 企业文化——未来企业的第一竞争力[J] 商业研究, 2004,(03) [4] 何载福 企业文化建设实践与绩效研究[D] 华中科技大学, 2005 [5] 张敬文 知识经济时代企业文化建设探讨[D] 暨南大学, 2003 [6] 张藕香 并购企业文化整合研究[D] 湖南农业大学, 2003 [7] 赵铁成 论企业文化与企业绩效的关系[A] 中国新时期思想理论宝库——第三届中国杰出管理者年会成果汇编[C], 2007 [8] 张奇 企业文化建设是推动企业发展的源动力[J] 建设科技, 2005,(Z1) [9] 李睿 对企业文化建设的思考与建议[J] 中国民用航空, 2007,(06) [10] 陈中义 企业发展 文化为基[J] 四川建筑, 2006,(06)
1, what is corporate culture?Enterprise culture is to show the enterprise in the practice of the socialist market economy, gradually form for all staff identity, abide by, with the characteristics of the enterprise Principles of operation, management style, enterprise spirit, moral norms and the sum of development Enterprise culture is formed in the cultural concepts, historical tradition, common values, ethics and code of conduct such as the ideology of the enterprise, business leaders to culture change people's function is applied to the enterprise, in order to solve the problems in the modern enterprise management, has the enterprise Enterprise management theory and enterprise culture management theory are pursue But the former in the pursuit of benefits and take people as the object, the latter for the pursuit of benefits consciously applied to the enterprise culture concept, with rich creative people as the center of the management This kind of guiding ideology reflected in the enterprise management, there will be a people called the values of enterprise
可以上网百度一篇相关内容
Brand cultureBrand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and Branding is usually associated with expensive advertising campaigns that draw a rosy picture of a given A picture that customers cannot always recognize when dealing with the company in real At Brandculture we introduce a more sustainable way of We believe that for a brand to be credible and profitable in the long run, there must be consistency and authenticity in every contact interface – from advertising to store decoration, employee behavior as well as product That’s why we help companies identify and remove the gap between what they communicate and what their customers really The key to succesful branding lies in building a company culture where every employee feels and acts like a passionate brand We have created processes that help companies involve their employees in the brand building The process of globalization is demolishing the physical boundaries of the markets and fuelling Now brands, result-oriented strategies and efficient customer relationship management play important role in achieving an edge over The charisma of brands cannot be Some of the brands have become, more or less, generic These include Fridge, Xerox, Insta, Dalda, Surf and L People use these brand names whenever they wish to refer to the actual product even if it carries a different The word Fridge has become a synonymous for refrigerator, Xerox for photocopy, Insta for cellular phone, Dalda for vanaspati ghee, Surf for washing powder and Lifebouy for carbolic The brand names assure the users of certain quality standards and consistency of At the same time brand loyalty generates repeated sales for the brand The confidence level is often to the extent that consumers even do not know the name of manufacturer or the country where these products have been Pakistan cannot remain immune to the process of While it has to open the domestic market for the overseas suppliers, Pakistani manufacturers not only have to face the competition in the local market but also compete in the international The biggest challenge is for textiles and clothing sector which has been surviving due to quota Some of the Pakistani brands from the sector, Bonanza and ChenOne have become known in global markets and many more names are passing through the process of Therefore, by following the foot prints of the leaders, other can also let the world known about their Exploring the influence of branding in various industries is very interesting While most of the marketeers accept the importance of brands in case of consumables and durables, even agricultural inputs are being sold with brand The two examples are Engro and Kissan As a majority equity participant in FFC-Jordan, Fauji Fertilizer preferred to use Kissan name due to its widespread brand In the consumer market the strength of brand names like Surf, Dalda, Robin Blue are the In urban areas and in case of brand-loyal customers the insistence of a consumer to buy a product is However, in rural areas where people cannot read names, they identify the products by Some of these brands are often considered as generic This kind of brand loyalty or association has been developed due to extensive and intensive promotion by the The impact of brand influence can also be gauged by lubricants buying habit of Now they insist of a brand rather than compromising on unbranded As regards consumer durables, some of the brand names have been imprinted in the memories of These are Philips, IBM, Intel, Sony and W Consumers consider these names as industry bench Interestingly, Intel was initially a microprocessor manufacturing company but the name Intel was, and still, considered to be the bench mark for evaluating the performance of a The other interesting example is S They are the pioneer of flat screen Wega is their flat screen model but when people go to purchase a television, they insist on Sony although they mean a flat screen model produced by the Sony TeeJays was a pioneer of branding in ready made While it has not been able to get wide recognition at local and domestic level, some other manufacturers have attained such Two such names are Bonanza and ChenO While Bonanza became known due to its massive marketing and promotion, ChenOne has become a pick of those who love to buy world known The manufacturers of ChenOne based their marketing strategy on four Ps, product, price, promotion and They realized the importance of product and produced items which were, in way, inferior to the some of the world leading They also priced the products accordingly and used massive advertising to let the buyers know about the However, they were very choosy about They decided to sell the product from their own outlets which are located in the areas where the residents have the corresponding purchasing Lately the ChenOne products have been made available in the Middle East To conclude, it is enough to say that unless local manufacturers establish the credibility of their products by branding them they may not be able to compete in the local market and maintain their share in the global 还有一篇英文文献关于企业文化的，因为有图表就不粘贴过来了，你自己去看一下。_htm
1, what is corporate culture?Enterprise culture is to show the enterprise in the practice of the socialist market economy, gradually form for all staff identity, abide by, with the characteristics of the enterprise Principles of operation, management style, enterprise spirit, moral norms and the sum of development Enterprise culture is formed in the cultural concepts, historical tradition, common values, ethics and code of conduct such as the ideology of the enterprise, business leaders to culture change people's function is applied to the enterprise, in order to solve the problems in the modern enterprise management, has the enterprise Enterprise management theory and enterprise culture management theory are pursue But the former in the pursuit of benefits and take people as the object, the latter for the pursuit of benefits consciously applied to the enterprise culture concept, with rich creative people as the center of the management This kind of guiding ideology reflected in the enterprise management, there will be a people called the values of enterprise
大哥,像这种既费体力又费脑力的活,要有人帮你至少要悬赏100分才行啊!
Establishing corporate culture英语作文How do we build corporate Construction of a sound corporate culture is the key to the success of overseas operations Many of the world of successful enterprise development to multinational corporations have the stage to form their own unique "corporate culture", "management culture" or "management philosophy" and to develop a set of "corporate " Especially the last century the late '80s, European and American countries faced with Japanese firms the aggressive offensive posture, emerging from the study: the concept of enterprise systems and cultural factors is the core element of enterprise management, enterprise management, the fundamental and key success factors, This is the "core competencies", or so-called "core " Construction enterprises in China's overseas operations, build a sound corporate culture will be important on the one hand, it made the construction companies operating abroad will be a major transformation to play a key Second, strengthen the research culture of countries around the world handle the construction enterprise culture and socio-cultural relations How to manage these different nationalities, different values of personnel to minimize culture clash, the company must be resolved "cross-cultural management", handling the corporate culture and socio-cultural, looking beyond the cultural conflicts of the company's goals, so that different cultural backgrounds employees have a common code of conduct Strengthen the research culture of countries around the world handle the establishment of corporate culture and socio-cultural relations
其实企业形象，一定是对外人的展现，你的网站、小程序、公众号、宣传册、装修环境等等，这些都是可以对外展示的，当别人看到这些的时候觉得高大上，你的企业形象立马就起来了。这些都要花钱的，都不太简单，所以再加一条，你的职业程度或者你团队的职业程度。职业程度具体表现如下1、穿着及商务礼仪2、谈话的专业程度（一定要有话术，并不断修改）3、做事的专业程度这些会直接呈现给你的客户，我感觉这才是最重要的点，但是算是最不好提升的了。In fact, the corporate image must be displayed to the outside Your website, small programs, WeChat official account, brochures, decoration environment, can all be displayed to the outside When others see these things, they feel tall, and your corporate image immediately These all cost money, and they are not very simple, so add another one, your professional level or the professional level of your The specific performance of professional level is as follows: Dressing and business etiquette Professional level of conversation (must have speech skills and be constantly revised) Professional level of doing things will be presented directly to your I think this is the most important point, but it is the most difficult to
每当一个企业,它(直接或间接地雇用了一个特定的商业模式,介绍了设计和建筑的价值创造过程的机理、配送、捕捉它一种商业模式的本质是在德- 以精炼的企业提供满足客户需求的诱惑顾客支付的价值,并把这些付款给利润这反映了管理的假设顾客想要什么,他们要如何,企业如何才能最好地满足这些需求的组织,得到付费,赚钱这篇文章的目的是要理解的重要性,探讨了它们之间的商业模式和经营策略,创新的管理,和经济理论。
推荐两篇文章给你看看：企业战略管理解决方案及案例分析华为国际化之路带给国内通信制造型企业的思考附件：企业战略管理解决方案及案例分析doc
每当企业成立后，明示或暗示采用了一种特殊的商业模式，描述了设计或创造价值，提供架构，并捕获它职业机制的一种商业模式的实质，是在德 - 罚款的方式，其中企业客户提供了价值，诱使客户支付的价值，并且将这些款项以得益它因此反映了管理层对客户所需要的假设，他们希望如何，以及企业如何能够最好地满足组织这些需要，得到报酬这样做，使这一条获益这个的目的是了解商业模式的意义，探索与企业战略，创新管理的联系，以及经济理论。
你这是需要 外文的 还是 中文的？
1、《关于我国中小企业文化建设文献的综述》 出版源：中小企业管理与科技2、《企业文化与企业管理之间关系的内涵所在——仅从国有企业谈起》出版源：中国管理科学文献3、《建设有中国特色的社会主义企业文化》 出版源：长春光学精密机械学院 长春理工大学4、《企业动力之源: 企业文化》出版源： 科学技术文献出版社5、《基于企业文化的核心竞争力研究》出版源： 哈尔滨工程大希望答案能对你有帮助。
corporate culture 企业文化举例:The Corporate Culture of City Commercial Banks Drop Behind 城市商业银行企业文化尚处于落后状态
corporate culture或business culture
总经理办公室 managing director's office资源配送管理中心 resources distribution management center零售管理中心 retail management center财务资产部(General Accounting Department) 网络投资管理中心 network investment management center党群工作部 party-people work department人力资源部(Human Resources Department) 仓储安全环保部 storage safety&environmental protection department企业法规部 enterprise rules of law department审计监察部 audit supervise department信息中心 information center企业文化部(Corporate Culture Department
总经理办公室 managing director's office 资源配送管理中心 resources distribution management center 零售管理中心 retail management center 财务资产部(General Accounting Department) 网络投资管理中心 network investment management center 党群工作部 party-people work department 人力资源部(Human Resources Department) 仓储安全环保部 storage safety&environmental protection department 企业法规部 enterprise rules of law department 审计监察部 qudit supervise department 信息中心 information center 企业文化部(Corporate Culture Department