企业文化英文文献

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criminalabuse

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Brand cultureBrand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and Branding is usually associated with expensive advertising campaigns that draw a rosy picture of a given A picture that customers cannot always recognize when dealing with the company in real At Brandculture we introduce a more sustainable way of We believe that for a brand to be credible and profitable in the long run, there must be consistency and authenticity in every contact interface – from advertising to store decoration, employee behavior as well as product That’s why we help companies identify and remove the gap between what they communicate and what their customers really The key to succesful branding lies in building a company culture where every employee feels and acts like a passionate brand We have created processes that help companies involve their employees in the brand building The process of globalization is demolishing the physical boundaries of the markets and fuelling Now brands, result-oriented strategies and efficient customer relationship management play important role in achieving an edge over The charisma of brands cannot be Some of the brands have become, more or less, generic These include Fridge, Xerox, Insta, Dalda, Surf and L People use these brand names whenever they wish to refer to the actual product even if it carries a different The word Fridge has become a synonymous for refrigerator, Xerox for photocopy, Insta for cellular phone, Dalda for vanaspati ghee, Surf for washing powder and Lifebouy for carbolic The brand names assure the users of certain quality standards and consistency of At the same time brand loyalty generates repeated sales for the brand The confidence level is often to the extent that consumers even do not know the name of manufacturer or the country where these products have been Pakistan cannot remain immune to the process of While it has to open the domestic market for the overseas suppliers, Pakistani manufacturers not only have to face the competition in the local market but also compete in the international The biggest challenge is for textiles and clothing sector which has been surviving due to quota Some of the Pakistani brands from the sector, Bonanza and ChenOne have become known in global markets and many more names are passing through the process of Therefore, by following the foot prints of the leaders, other can also let the world known about their Exploring the influence of branding in various industries is very interesting While most of the marketeers accept the importance of brands in case of consumables and durables, even agricultural inputs are being sold with brand The two examples are Engro and Kissan As a majority equity participant in FFC-Jordan, Fauji Fertilizer preferred to use Kissan name due to its widespread brand In the consumer market the strength of brand names like Surf, Dalda, Robin Blue are the In urban areas and in case of brand-loyal customers the insistence of a consumer to buy a product is However, in rural areas where people cannot read names, they identify the products by Some of these brands are often considered as generic This kind of brand loyalty or association has been developed due to extensive and intensive promotion by the The impact of brand influence can also be gauged by lubricants buying habit of Now they insist of a brand rather than compromising on unbranded As regards consumer durables, some of the brand names have been imprinted in the memories of These are Philips, IBM, Intel, Sony and W Consumers consider these names as industry bench Interestingly, Intel was initially a microprocessor manufacturing company but the name Intel was, and still, considered to be the bench mark for evaluating the performance of a The other interesting example is S They are the pioneer of flat screen Wega is their flat screen model but when people go to purchase a television, they insist on Sony although they mean a flat screen model produced by the Sony TeeJays was a pioneer of branding in ready made While it has not been able to get wide recognition at local and domestic level, some other manufacturers have attained such Two such names are Bonanza and ChenO While Bonanza became known due to its massive marketing and promotion, ChenOne has become a pick of those who love to buy world known The manufacturers of ChenOne based their marketing strategy on four Ps, product, price, promotion and They realized the importance of product and produced items which were, in way, inferior to the some of the world leading They also priced the products accordingly and used massive advertising to let the buyers know about the However, they were very choosy about They decided to sell the product from their own outlets which are located in the areas where the residents have the corresponding purchasing Lately the ChenOne products have been made available in the Middle East To conclude, it is enough to say that unless local manufacturers establish the credibility of their products by branding them they may not be able to compete in the local market and maintain their share in the global 还有一篇英文文献关于企业文化的，因为有图表就不粘贴过来了，你自己去看一下。_htm

287 评论 2小时前发布

oo888888oo

全书分5个单元共20篇课文，内容选材来源于原版英文书刊、杂志、最新的化妆品著名企业站点信息、科技文献资料等。全书由课文、课后练习、专业术语、辅助读物等部分组成，此外书后还设有附录，内容包括总词汇表，化妆品原料词典，参考文献英文刊名的缩写规则，化学常用词头及词尾的含义，常用词头及词尾含义，化学上常见的缩略语，化工常用英文缩写和颜色词汇中英文对照（彩妆用）等可供查阅。本书内容通俗易懂，语言精练，趣味性强，选材新颖，覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读，也可作为高职高专化妆品专业教材。全书分5个单元共20篇课文，内容选材来源于原版英文书刊、杂志、最新的化妆品著名企业站点信息、科技文献资料等，包括行业发展趋势， fda（us food and drug administration）职能，化妆品安全监管、产品简介、相关知识、标签、包装、广告、营销渠道，化妆品网站、著名企业介绍，美容知识等。全书由课文、课后练习、专业术语、辅助读物等部分组成，此外书后还设有附录，内容包括总词汇表，化妆品原料词典，参考文献英文刊名和缩写规则，化学常用词头和词尾的含义，常用词头和词尾含义，化学上常见的缩略语，化工常用英文缩写和颜色词汇中英文对照（彩妆用）等可供查阅。本书内容通俗易懂，语言精练，趣味性强，选材新颖，覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读，也可作为高职高专化妆品专业教材。

134 评论 5小时前发布

壬生京三郎

可以上网百度一篇相关内容

98 评论 6小时前发布

zhangchanli

1, what is corporate culture?Enterprise culture is to show the enterprise in the practice of the socialist market economy, gradually form for all staff identity, abide by, with the characteristics of the enterprise Principles of operation, management style, enterprise spirit, moral norms and the sum of development Enterprise culture is formed in the cultural concepts, historical tradition, common values, ethics and code of conduct such as the ideology of the enterprise, business leaders to culture change people's function is applied to the enterprise, in order to solve the problems in the modern enterprise management, has the enterprise Enterprise management theory and enterprise culture management theory are pursue But the former in the pursuit of benefits and take people as the object, the latter for the pursuit of benefits consciously applied to the enterprise culture concept, with rich creative people as the center of the management This kind of guiding ideology reflected in the enterprise management, there will be a people called the values of enterprise

85 评论 9小时前发布

战斗鸭鸭

论文都写好了，应该不要原文了吧[1] 欧阳新年企业文化认知与塑造[J] 北京市经济管理干部学院学报, 22003,(04) [2] 魏中龙,张慧企业文化建设、教化与功能实现[J] 北京工商大学学报(社会科学版), 2004,(04) [3] 周忠英企业文化——未来企业的第一竞争力[J] 商业研究, 2004,(03) [4] 何载福企业文化建设实践与绩效研究[D] 华中科技大学, 2005 [5] 张敬文知识经济时代企业文化建设探讨[D] 暨南大学, 2003 [6] 张藕香并购企业文化整合研究[D] 湖南农业大学, 2003 [7] 赵铁成论企业文化与企业绩效的关系[A] 中国新时期思想理论宝库——第三届中国杰出管理者年会成果汇编[C], 2007 [8] 张奇企业文化建设是推动企业发展的源动力[J] 建设科技, 2005,(Z1) [9] 李睿对企业文化建设的思考与建议[J] 中国民用航空, 2007,(06) [10] 陈中义企业发展文化为基[J] 四川建筑, 2006,(06)

360 评论 11小时前发布

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