有关网络营销论文外文文献

给你推荐一个网站，那里有不少相关论文，都是公开发表的专业论文，及博硕士毕业论文，让你朋友上去参考参考吧 中国知网 上去输入关键词“企业网络营销策略分析”，搜索一下就有了 我国企业实行网络营销的策略分析 周伟忠,王滕宁,于文华 文献来自: 山东工商学院学报 2004年 第04期 CAJ下载 PDF下载 网络营销;;网络营销策略分析了网络营销的特点、优势,提出了我国企业实行网络营销的策略。[1] 周游,赵炎 被引用次数: 2 文献引用-相似文献-同类文献 网络营销组合策略分析 周江 文献来自: 财经科学 1998年 第04期 CAJ下载 PDF下载 可以把低成本、高速度的网络营销方式发挥到极限。网络营销组合策略分析@周江$四川联合大学工商系 被引用次数: 14 文献引用-相似文献-同类文献 商业企业网络营销策略分析 李甫民 文献来自: 商业研究 2003年 第01期 CAJ下载 PDF下载 商业企业网络营销策略分析1 场营销的重要内容。网络首先是·个信息场,为企业Jl:憾刚f:m场调研提供了便利场所。商业企业开展网卜fij场调研活动仃两种方式: (·)借助ISP或专业网络市场研究公司的网站进行 商业企业网络营销策略分析 李甫民@李甫民$深圳职业技术学院管理系!广东深圳518055网络营销 被引用次数: 1 文献引用-相似文献-同类文献 网络营销及其策略组合分析 张伟年 文献来自: 中南财经政法大学学报 2003年 第04期 CAJ下载 PDF下载 三、网络营销策略组合分析互联网对传统经营方式产生巨大的冲击 ,网络营销正在形成新的营销理念和策略 ,但是 ,必须认识到 ,这一过程 ,不是网络营销将完全取代传统营销的过程 ,而是网络营销与传统营销整合的过程。(一 被引用次数: 6 文献引用-相似文献-同类文献 企业网络营销的策略分析 曹淑芹 文献来自: 河北青年管理干部学院学报 2003年 第04期 CAJ下载 PDF下载 杨桂芳企业网络营销的策略分析@曹淑芹$衡水师范专科学校法政系!河北衡水053000企业;;网络营销 被引用次数: 1 文献引用-相似文献-同类文献 企业网络营销决策分析 杨福强,李骏阳 文献来自: 商业经济与管理 2000年 第06期 CAJ下载 PDF下载 而信息咨询服务包括法律咨询、医药咨询、股市行情分析、金融咨询、资料库检索、电子新闻、电子报刊等。二、企业网络营销策略组合作为一种新型营销模式 ,网络营销在适应消费者心理变化方面比传统营销显示出明显的优势。一方面网络营销可以实现企业与消费者之间的直接联系和信 被引用次数: 4 文献引用-相似文献-同类文献 我国旅游企业的网络营销策略探析 李艳 文献来自: 商业研究 2001年 第06期 CAJ下载 PDF下载 我国旅游企业的网络营销策略探析@李艳$武汉大学商学院!湖北武汉430072旅游企业;;网络营销策略 被引用次数: 3 文献引用-相似文献-同类文献 网络经济时代企业的营销创新策略 韩睿,田志龙 文献来自: 商业研究 2002年 第05期 CAJ下载 PDF下载 在网络经济时代,企业的营销环境发生了重大变化,面对这种变化,企业只有不断创新才能生存和发展。我国企业应从观念创新、市场创新、产品创新、渠道创新和组织创新五个方面提出应对策略。 被引用次数: 2 文献引用-相似文献-同类文献 中小型企业网络营销渠道策略 贺盛瑜 文献来自: 西南民族大学学报(人文社科版) 2003年 第06期 CAJ下载 PDF下载 双道法———企业网络营销渠道的最佳策略在西方众多企业的网络营销活动中 ,双道法是最常见的方法 ,是企业网络营销渠道的最佳策略。所谓双道法 ,是指企业同时使用网络直接销售渠道和网络间接销售渠道 ,以达到销售量最大的目的。在买 被引用次数: 3 文献引用-相似文献-同类文献 网络营销差别定价策略的一个案例分析 刘向晖 文献来自: 价格理论与实践 2003年 第07期 CAJ下载 PDF下载 网络营销差别定价策略的一个案例分析@刘向晖$华侨大学经济管理学院亚马逊公司;;差别定价 网络营销伦理差别定价被认为是网络营销的一种基本的定价策略,但在实施中存在着诸多困难。本文以亚马逊公司一次不成功的差别定价试验为案例,从这次定价试验的背景、过程以及失败的原因入手,分析了网络营销中差别定价策略存在 被引用次数: 4 文献引用-相似文献-同类文献 查企业网络 的定义 搜企业网络 的学术趋势 搜分析 的学术趋势 翻译 企业网络营销策略分析 搜索相关数字 中国企业寿命 中国企业数量 中央企业收入 1 2 3 4 5 6 7 8 9 10 下一页参考资料：中国知网

The network marketing and traditional marketing what's different? The network marketing theoretically, the Internet, no time, by many regional limits and even means also greatly ahead, contain great business Practically, it also or marketing, just with the high-tech means, he also has a management idea problem, also have strategic planning questions, there's a environmental analysis, a target market, a marketing strategy and method of performance, market competition and develop such problems, the off-line (the traditional marketing) all do bad enterprise, it is impossible to do in Internet A, management concept 1, ShiChangGuan problem Online "DengKeShangMen" is still relatively common, "selling concept" also has a large market, this regarding the effect of Internet marketing has a great The initiative to understand and analyze the market environment, keenly feel market, find market opportunities and threats, the market for marketing or business, summarize unceasingly and use of market rules and mechanisms, make full use of market resources, these problems in online also need And the off-line marketing without substantial Without these, off-line slow-moving, online also not marketable; Offline you will only DengKeShangMen, online you wouldn't the initiative; Offline you only can call "this enterprise production XXX, breed together, complete in specification, competitive price, welcome to our customers throughout", "general manager XXX with all the staffs greet you!" Selling advertising, online, you have a "science and technology " , "create tomorrow's new life!" The idea of advertising, even if such, may contain imitation nature, very pale, because behavior need concept and level do inside 2, gu objective problem The following about customers view though conventional marketing, but also to the network marketing has revealed: -- have customer is actually an important resource of enterprises, the resources even more important than capital, labor, so enterprises should take customers as an important resources to run and attention; - although the final purpose is enterprise profit, but to meet the customer is the most fundamental Constructing "the customer center" management and marketing model and marketing clues help enterprises to better achieve this goal; - stand in "the customer position" consider may help prevent enterprise operating in the error and long-term development, and not hamper the enterprise their Enterprise in concept should first turn; - "the customer center" the idea to melt into enterprise culture, enterprise organization, operating, want careful to each link, to into employee consciously Implement the "gu objective" at the very least, the starting point and the breakthrough lies in understanding the customer, familiar with customers, relatively high level is the pursuit of customer satisfaction, higher level is the customer as an enterprise of "important resources" to business and The network marketing if did not realize the importance of customers and no analysis of the characteristics and needs of the customers, cannot achieve customer satisfaction, its effect is of course the Some enterprise network marketing means also revealed its customers "position" or not seriously consider "customers position" 3, strategic concept problems At large, global focus on planning, small, the ability to implement ornamented with attitude, can also affect the network marketing, lack of an overview ability and ideas, and there is no effective implementation of means, network marketing may not What is the status of the network, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough? I'm afraid all is to The market need planning, customer need planned measures, marketing tool needs a system 4, opportunities view problems Online unlimited business opportunities, how do you go to find it, discover it, analyze it and use it? The current market opportunities for operators, the operation, quality, experience, information processing power and means have higher Just think: a total enterprises, an even basic work is done bad enterprise, can adapt to the information society and the information platform needs? ! 5, innovation and pioneering conceptual problem The network itself is innovation Internet marketing methods, means, customer contact, trading methods and so on innovation and and the traditional marketing, flowers bloom, like emerge in endlessly, it is further expand the important means business Just website case, just those waking enterprise and old total photos, product photos, enterprise introduction, honorary certificate within less than effect, I'm Second, marketing tool Use "online peddler" calls many enterprise "network marketing" means is Just for a site, it didn't call the advantages of the Internet into full play, but is the practice of the off-line brought to The network marketing means, as with realistic marketing and has great creative entomological12 society, far more than "sell" and "peddled" and "advertising" At least the following method can realize: online 1, at present a lot of enterprise dedicated products and service marketing and advertising sales; 2, attract and train, operation customer resources (to attract potential customers, understand customer, customer communication, to cultivate customer loyalty depth); Three, market information collection and processing (many enterprise noticed who "buy" what, need what, actually, customer information, products information, technical information, competitive information, information industry, the policy is not only real marketing must be, network marketing can also be important information source added); 4, Internet marketing management, the author will encounter some enterprise, hope for their development network marketing work platform, the solicitor platform, customer platform is some good practices; 5, corporate image of the publicity and promotion; 6, online public relations; 7 and online customer service; 8, on-line enterprise cooperation; So on, including various enterprises create more means, more Online marketing invalid, may be realistic marketing of these means are not in value result is marketing also stay in "selling concept" Three, marketing style problem Marketing not pragmatic, eager, blundering wind also reflect on the Build a web site and send some e-mails, they want to receive one transaction, the hope customers buying immediately, the management process of the reality doesn't lay the foundation of the blood, toil, enterprise management level of the enterprise's business credit enhancement, and establish, enterprise customer resources' training, enterprise technical quality progress, cultivate enterprise competitive advantage, where is the day will achieve no advantage in offline, is the advantage on the net? Even the site itself, also not the wish input, expect the "bottom line, even network marketing" as is "without this marketing" Often hear a enterprise said, I built on the Internet websites, how will not bring a transaction, even visit people have no! He who seem hinting Website customers come from visitors, and customer is produced by numerous visitors, you don't go to understand visitors (possible customer), where nakedly, lack of fundamental attraction peddle, again not to cultivate visitors resources, who come to visit Web site again not planning, content and insipid, information updates, and even fewer mistakes, some enterprises or even product prices have, some enterprise in different page price and type is Can you say this kind of practice is responsible earnestly, pragmatic? Not on the Internet still good, just exposes his management The network marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be? Although the network marketing and traditional marketing in the way a lot of difference, but marketing in common is mutually, to do "network marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Internet tools and resources 。

《正在爆发的营销革命：社会化网络营销指南》，是刚刚出版的图书，从美国引进的中文简体版权。英文书名是：The New Community Rules如果楼主有时间的话，不妨看看这本书，里面介绍了很多网络营销的成功案例。