论文的参考文献格式怎么写
同学 你是天府的吧
参考文献引用格式是什么样的？
“GBT18972-2003《旅游资源分类、调查与评价》”，这是一篇标准文献，作为参考文献的格式如下：[序号] 起草责任者．标准名称：标准代码 [文献类型标志]．出版地：出版者，出版年：引用页码．[1] 中国科学院地理科学与资源研究所，国家旅游局规划发展与财务司．旅游资源分类、调查与评价：GBT18972-2003 [S]．注，如果没有出版项，可以省略。另外，2017年版的《旅游资源分类、调查与评价》已经颁布，建议使用新的版本，如下：[1] 国家旅游局规划财务司，中国科学院地理科学与资源研究所．旅游资源分类、调查与评价：GBT18972-2017 [S]．
[1] 戴凡 旅游持续发展行动战略[J]旅游学刊, 1994, (04) [2] 田道勇 浅谈旅游可持续发展[J]人文地理, 1996, (02) [1] 马钊 泰安城市生态旅游可持续发展评价研究[D]山东农业大学, 2010 [2] 杨晓瑜 我国旅游服务贸易中的入境旅游发展策略研究[D]湖南大学, 2001 [3] 徐柯健 四川海螺沟冰川公园旅游资源特色及可持续发展对策研究[D]成都理工大学, 2002 [4] 李娴 四川省甘孜藏族自治州八美生态旅游区旅游产品深度开发探讨[D]成都理工大学, 2004 [5] 李雄华 可持续旅游资源保护制度体系建设的研究[D]中南林学院, 2003 [6] 吴书光 旅游资源可持续利用综合评价研究[D]山东师范大学, 2005 [7] 李建华 基于生态承载力的森林旅游资源可持续经营研究[D]中南林业科技大学, 2006 [8] 潘夏宁 我国世界遗产地旅游可持续发展分析与评价[D]广西大学, 2006 [9] 王震 山东省海洋旅游业可持续发展系统分析与评价[D]中国海洋大学, 2006 [10] 吴永红 基于景观生态学的风景区保护性规划[D]兰州大学, 2007
根据我搜集的一些网站来看，建议看看这个，要做毕业论文以及毕业设计的，推荐一个网站 ，里面的毕业设计什么的全是优秀的，因为精挑细选的，网上很少有，都是相当不错的毕业论文和毕业设计，对毕业论文的写作有很大的参考价值，希望对你有所帮助。 别的相关范文很多的，推荐一些比较好的范文写作网站，希望对你有帮助，这些精选的范文网站，里面有大量的范文，也有各种文章写作方法，注意事项，应该有适合你的，自己动手找一下，可不要照搬啊，参考一下，用自己的语言写出来那才是自己的。 如果你不是校园网的话，请在下面的网站找： 毕业论文网： 分类很细 栏目很多 毕业论文： 毕业设计： 开题报告： 实习论文： 写作指导：
[7] 王雪梅,蔡柳莹 大连城市文化优势分析[J] 安阳工学院学报, 2009,(01) 中国期刊全文数据库 共找到 10 条[1]罗金华 基于生态伦理的森林旅游产品开发模式[J] 长春师范学院学报(自然科学版), 2008,(08) [2]郑岩,李昕 科学发展观视角下大连乡村旅游发展研究[J] 大连民族学院学报, 2006,(04) [3]郑瑞 贵州旅游业可持续发展的若干思考[J] 大众科技, 2008,(06) [4]徐小波,张旗 公共资源类旅游区泛商品化经营探析[J] 北京第二外国语学院学报, 2007,(03) [5]桑林,贺春健 我国政府主导型旅游发展战略论析[J] 经济视角(下), 2009,(02) [6]魏震铭,李昕 辽宁工业城市旅游发展潜力研究[J] 辽宁师范大学学报(社会科学版), 2008,(04) [7]丁彦,管珊珊 浅谈我国旅游服务贸易[J] 经济视角(上), 2009,(12) [8]罗金华 三明区域旅游规划空间布局方法研究[J] 三明学院学报, 2007,(03) [9]李昕,郑岩 新农村建设中乡村旅游发展路径探索[J] 学术交流, 2007,(04) [10]丁玉平 开发乡村旅游促进新农村建设的对策研究[J] 中国商贸, 2009,(07)
Go a long learning, tourism itself is a cultural Travel all the tourists, are the motives which have temporarily left the familiar surroundings, but are not familiar with or are not familiar with the environment to find a new experience to enrich their However, the purpose of tourism projects and determine its cultural content, so in addition to conventional tourism, there are many special purpose to meet the tourist activities, such as: Poetry tourism, history, Galapagos travel, calligraphy learning tourism, go to exchange travel, celebrity find footprints of tourism, national customs and the many types of tourism can be described as -----,, culture, wine tourism activities such title for the Culture and Tourism, in fact, this title is not scientific, it should be said ** special cultural Characterized by a clear knowledge of the purpose of tourism destinations through a professional learning, the study found that the status quo of the profession, the value of the development and application of knowledge and so on, making participation in such tourism activities in this special areas have more information in order to better施展才干, improve skills, make a Appreciation of cultural tourism to exotic remote refers to traditional culture, celebrity culture to trace the trail left behind, or to participate in local cultural activities organized for the purpose of Enjoy the pursuit of cultural tourists has now become a Su-referred to as the "music capital" of Vienna, with the remains of many famous musicians famous European cultural Prague, Venice, Paris Louvre, the Dunhuang Mogao Grottoes were also concerts, film festivals or art treasure-house of culture as a world-famous tourist In the form of a variety of cultural tourism in order to experience the disappearance but has remained in people's memory of certain lifestyle tone for the theme of cultural tourism, is a popular topic in today's tour is one of the If located in the James River and York city Hejian Williamsburg United States, due to the preservation of the integrity of the British colonial rule in the 18th century character of the towns, so that visitors seemed to turn the clock back more than 200 years of time, thereby becoming America's most important historic sites One of: Ancient City in Asia Thailand, Hong Kong and Beijing Grand View Garden Sung Dynasty Village also to simulate the ancient way of life as a cultural tourist Neither is a cultural tourism products, tourism and culture very different from those of the so-called cultural tourism, the key lies in culture, tourism is just the Culture and Tourism of "culture" should be interpreted as the effectiveness of travel and tourism by the qualitative Therefore, The definition of cultural tourism: perception through tourism to achieve, understand, understand the human culture of the purpose of the specific content of the course of Cultural tourism, is only in recent years and a popular term, it appears tourists are closely related to changes in Therefore, its current definition of the more popular is "human resources for those who travel the main contents of activities, including historical sites, architectural, ethnic and folk arts, religion and so " Culture and Tourism said that there is a special tourism, is a political, economic, education, science and technology mean that one of the largest To sum up, cultural tourism is to tour operators to create ornamental objects and entertainment content for the consumer, so that tourists get rich cultural connotation and depth of experience involved in tourism a collection of tourist China Culture and Tourism can be divided into the following four dimensions, that is, artifacts, Records of the Historian, sites, ancient buildings, such as history and culture represented by layer; to modern culture, art and technical achievements represented by modern cultural layer; practices in daily lives of the residents , festivals, worship, weddings, sports and clothing apparel, such as folk culture, represented by layer; to interpersonal communication as a moral and ethical representation of the cultural In China, the development of tourism, cultural tourism is very important, not only can enhance the attractiveness of products to enhance economic efficiency, but also vigorously carry forward the Chinese culture, let the world understand China, but also to change more and more Chinese people do not understand Chinese culture and the The core of cultural tourism: creative Clarity of the concept of cultural tourism, the "creative" is the core of cultural tourism would be a matter of Is to seek the essence of creative features and differences, consistent with the nature of General tourism, mainly from the point of view of resources to find the differences and characteristics, regardless of the excavation process to consider the relationship between market demand and competition, the focus is still not out of Cultural tourism is to some extent from the shackles of resources, it can be a combination of factors, including resources, environment, markets, social background and many other aspects of creation, that is From the creative and cultural tourism will be the loss of In fact, with the development of society, the creative industries has been the rise around the Which the United Kingdom, the United States, Japan, Korea and other countries is more typical, personally by the Government to promote the creative Creative industries, involving a wide range of areas, including broadcasting, film, literature and art, journalism, publishing, printing, and many other aspects of architectural More closely with the Culture and Tourism of the creative industries, such as performing arts and entertainment, civil handicraft production and marketing, convention and exhibition, cultural festivals and so In this way, cultural tourism and creative industries are in fact covered in the Also known as the creative industries, cultural and creative industries or cultural Cultural industries and tourism industry in the perspective of different names, it is not generally talk about the differences and links between the However, cultural tourism can be included in the scope of cultural industries, the reasons one is that they at the core with innovative; Second concept is that they are from the point of view of the operator Cultural industries derived from the creativity and the creativity, innovation as the driving force is also the case with cultural
序号 题名 来源 年期 来源数据库 1 西安旅游业发展中存在的问题及对策分析 Business China 2010/02 2 西安在“关中—天水经济区”旅游业率先发展的思考 Modern Enterprise 2010/04 3 A RESEARCH ON INNOVATION AND DEVELOPMENT OF THE TOURISM INDUSTRY IN XI' AN FROM THE PERSPECTIVE OF COMMUNICATION STUDIES Human Geography 2010/04 4 旅游业可持续发展下西安古城文化的传承研究 China Business & Trade 2010/26 5 Research on Great-leap-forward Develepment Strategic Position of Xi'an Tourism Journal of Guilin Institute of Tourism 2007/01 6 On highway traffic and tourism development in Xi'an Shanxi Architecture 2007/10 7 大力发展西安体育旅游业的探索 Market Modernization 2007/21 8 Net Culture and Development of Tourism in Xian Journal of Anhui Agricultural University(Social Science Edition) 2007/04 9 A Tentative Study on the Orientation and Development of Tourism of Xi'an Tangdu Journal 2006/04 中国期刊全文数据库 应提升西安旅游业的文化品味 Chinese Culture 2003/03 中国期刊全文数据库 12 Influence and countermeasure of xi'an tourism after enter WTO Journal of Shaanxi Administration School and Shaanxi Economic Management School 2003/03 中国期刊全文数据库 13 西安旅游业——带动经济发展的主导产业 Outlook 2002/11 中国期刊全文数据库 14 The travel trade of Xi'an speed up fair contract to melt manage the pressingness Journal of Shaanxi Administration School and Shaanxi Economic Management School 2002/02 中国期刊全文数据库 15 On Advantage Shift in Xi, an ' s Tourist Industry Journal of Xi'an Petrdleum Institute(Social Sciences Edition) 2002/02 中国期刊全文数据库 16 以国际旅游城市为目标 加快西安旅游业发展步伐 Ningbo Newsreport 2002/01 中国期刊全文数据库 17 Problems and Their Solutions in Sustainable Tourism Development in Xi'an Journal of Xi'an United University 2001/02 中国期刊全文数据库 18 Study on the development of Xi'an urban tourism Journal of Northwestern Institute of Architectural Engineering 2001/04 中国期刊全文数据库 19 以高新技术产业和旅游业为主导产业带动西安经济发展 CHINA SOFT SCIENCE 1999/07 中国期刊全文数据库 20 西安旅游业组成“联合舰队” The World of Economy and Trade 1999/04 中国期刊全文数据库
Go a long learning, tourism itself is a cultural Travel all the tourists, are the motives which have temporarily left the familiar surroundings, but are not familiar with or are not familiar with the environment to find a new experience to enrich their However, the purpose of tourism projects and determine its cultural content, so in addition to conventional tourism, there are many special purpose to meet the tourist activities, such as: Poetry tourism, history, Galapagos travel, calligraphy learning tourism, go to exchange travel, celebrity find footprints of tourism, national customs and the many types of tourism can be described as -----,, culture, wine tourism activities such title for the Culture and Tourism, in fact, this title is not scientific, it should be said ** special cultural Characterized by a clear knowledge of the purpose of tourism destinations through a professional learning, the study found that the status quo of the profession, the value of the development and application of knowledge and so on, making participation in such tourism activities in this special areas have more information in order to better施展才干, improve skills, make a Appreciation of cultural tourism to exotic remote refers to traditional culture, celebrity culture to trace the trail left behind, or to participate in local cultural activities organized for the purpose of Enjoy the pursuit of cultural tourists has now become a Su-referred to as the "music capital" of Vienna, with the remains of many famous musicians famous European cultural Prague, Venice, Paris Louvre, the Dunhuang Mogao Grottoes were also concerts, film festivals or art treasure-house of culture as a world-famous tourist In the form of a variety of cultural tourism in order to experience the disappearance but has remained in people's memory of certain lifestyle tone for the theme of cultural tourism, is a popular topic in today's tour is one of the If located in the James River and York city Hejian Williamsburg United States, due to the preservation of the integrity of the British colonial rule in the 18th century character of the towns, so that visitors seemed to turn the clock back more than 200 years of time, thereby becoming America's most important historic sites One of: Ancient City in Asia Thailand, Hong Kong and Beijing Grand View Garden Sung Dynasty Village also to simulate the ancient way of life as a cultural tourist Neither is a cultural tourism products, tourism and culture very different from those of the so-called cultural tourism, the key lies in culture, tourism is just the Culture and Tourism of "culture" should be interpreted as the effectiveness of travel and tourism by the qualitative Therefore, The definition of cultural tourism: perception through tourism to achieve, understand, understand the human culture of the purpose of the specific content of the course of Cultural tourism, is only in recent years and a popular term, it appears tourists are closely related to changes in Therefore, its current definition of the more popular is "human resources for those who travel the main contents of activities, including historical sites, architectural, ethnic and folk arts, religion and so " Culture and Tourism said that there is a special tourism, is a political, economic, education, science and technology mean that one of the largest To sum up, cultural tourism is to tour operators to create ornamental objects and entertainment content for the consumer, so that tourists get rich cultural connotation and depth of experience involved in tourism a collection of tourist China Culture and Tourism can be divided into the following four dimensions, that is, artifacts, Records of the Historian, sites, ancient buildings, such as history and culture represented by layer; to modern culture, art and technical achievements represented by modern cultural layer; practices in daily lives of the residents , festivals, worship, weddings, sports and clothing apparel, such as folk culture, represented by layer; to interpersonal communication as a moral and ethical representation of the cultural In China, the development of tourism, cultural tourism is very important, not only can enhance the attractiveness of products to enhance economic efficiency, but also vigorously carry forward the Chinese culture, let the world understand China, but also to change more and more Chinese people do not understand Chinese culture and the The core of cultural tourism: creative Clarity of the concept of cultural tourism, the "creative" is the core of cultural tourism would be a matter of Is to seek the essence of creative features and differences, consistent with the nature of General tourism, mainly from the point of view of resources to find the differences and characteristics, regardless of the excavation process to consider the relationship between market demand and competition, the focus is still not out of Cultural tourism is to some extent from the shackles of resources, it can be a combination of factors, including resources, environment, markets, social background and many other aspects of creation, that is From the creative and cultural tourism will be the loss of In fact, with the development of society, the creative industries has been the rise around the Which the United Kingdom, the United States, Japan, Korea and other countries is more typical, personally by the Government to promote the creative Creative industries, involving a wide range of areas, including broadcasting, film, literature and art, journalism, publishing, printing, and many other aspects of architectural More closely with the Culture and Tourism of the creative industries, such as performing arts and entertainment, civil handicraft production and marketing, convention and exhibition, cultural festivals and so In this way, cultural tourism and creative industries are in fact covered in the Also known as the creative industries, cultural and creative industries or cultural Cultural industries and tourism industry in the perspective of different names, it is not generally talk about the differences and links between the However, cultural tourism can be included in the scope of cultural industries, the reasons one is that they at the core with innovative; Second concept is that they are from the point of view of the operator Cultural industries derived from the creativity and the creativity, innovation as the driving force is also the case with cultural
[1] 王琳 从旅游产品的特点看青岛旅游产品的开发策略[J] 科技信息(学术研究), 2007,(01) [2] 孙梅 奥帆基地:青岛旅游新坐标[J] 招商周刊, 2006,(16) [3] 李鹭 抓住奥运契机 推动青岛旅游新发展[J] 现代商贸工业, 2007,(07) [4] 行怀勇 青岛市旅游经济优劣分析与对策[J] 商场现代化, 2008,(09) [5] 董玉明 海洋文化与青岛旅游开发[J] 海岸工程, 2002,(01) [6] 刘成顺 青岛旅游:统计有水 市场少鱼[J] 招商周刊, 2006,(21) [7] 孙玉敏 建言青岛旅游[J] 招商周刊, 2003,(14) [8] 陈娟 2008年奥运会与青岛旅游宣传策略[J] 求实, 2004,(S3) [9] 李恒光 认清产业定位,抓住契机,推进青岛旅游经济发展[J] 青岛职业技术学院学报, 2004,(04) [10] 野世箴 青岛旅游资源和发展旅游业浅见[J] 青岛职业技术学院学报, 1993,(Z1) [1] 马波, 张瑞清 对青岛旅游名牌战略的理论思考[J] 东方论坛, 1997,(03) [2] 孙玲 谁影响了2007青岛旅游?[J] 半岛新生活, 2008,(02) [3] 野世箴 青岛旅游资源和发展旅游业浅见[J] 青岛职业技术学院学报, 1993,(Z1) [4] 王瑛 青岛会展旅游发展分析[J] 甘肃高师学报, 2006,(03) [5] 钱光明 不只为“齐读”叫好[J] 教育文汇, 2008,(05) [6] 张广海, 刘佳 青岛海洋旅游资源开发整合研究[J] 中国海洋大学学报(社会科学版), 2006,(01) [7] 孙宏霞 构筑琅琊文化特色促进青岛旅游可持续发展[J] 青岛大学师范学院学报, 2004,(02) [8] 田旺军, 赵迁远 青岛市文博旅游资源分析及其开发思路[J] 青岛职业技术学院学报, 2006,(02) [9] 奥帆赛让青岛更美丽[J] 城色, 2008,(06) [10] 辛志娟, Tim T 旅游景区英译亟待规范——以青岛旅游景区翻译为例[J] 青岛职业技术学院学报, 2006,(02)
南宁民俗文化旅游的SWOT分析 作者 陈瑶【摘 要】 民俗文化作为地区最具特色的文化，是旅游文化中的一个重要的组成部分，开发地区民俗文化旅游，打造民俗文化精品，必然会推动旅游产业的发展。本文采用SWOT分析法(优势—劣势―机遇－挑战分析法)分析了南宁发展民俗文化旅游的优劣势、机会以及威胁，从而认识南宁的民俗文化旅游发展现状，明白发展民俗文化旅游对拓展南宁旅游的重要意义。【关键词】 南宁；民俗文化；旅游开发；SWOT分析 近年来，随着中国旅游业的发展以及对中国传统民族、民俗文化的重新认识与重视，旅游业迎来一个新的增长点——民俗文化旅游。所谓民俗是指一个民族地区的人们，在文艺、语言、信仰、服饰、饮食、居住、娱乐、节庆、婚恋、生丧、交通以及生产等方面，民间所特有，并广泛流行的爱好、风尚、传统和禁忌。而民俗文化旅游则是指人们以观赏、了解、领略、参与风土人情为主要目的的旅行活动。民俗作为无形文化资源，在现代旅游中的价值正日益展现出来，民俗文化旅游目前已成为最具吸引力的旅游项目之一。 2003年，广西制定了迈向旅游先进省区的发展规划，横县、上林、马山、隆安、宾阳五县划归南宁，南宁市也提出了“把南宁市建设成富有壮民族特色、南国园林化、面向东南亚的区域性国际旅游中心城市”的战略目标。民俗文化作为地区最具特色的文化，是旅游文化中的一个重要的组成部分，开发地区民俗文化旅游，打造民俗文化精品，必然会推动旅游产业的发展。因此，有必要加强对南宁民俗旅游资源的了解和分析，加快民俗旅游的产品化，以适应时代的需要。1 旅游开发优势（S）1 南宁的区位优势 南宁市是广西壮族自治区的首府，处于中国华南、西南和东南亚经济圈的结合部，是环北部湾沿岸的重要经济中心，具有得天独厚的区位优势和地缘优势。南宁具有“两近两沿”的特点。“两近”：一是近海，距钦州港、防城港、北海港等港口最远的也就204公里；二是近边，距中越边境的东兴市、凭祥市不超过230公里。“两沿”：一是沿线，湘桂、黔桂、黎湛和南昆铁路在南宁交汇，是西南地区重要的铁路枢纽；二是沿江，邕江是西江的支流，而西江又是珠江的干流，西江二期整治工程完工后，1000吨级内河船舶可以从南宁直达港澳。据此，南宁成为广西旅游网络体系的重要核心节点，是广西南部旅游的中心，也是中国连接东盟的重要的陆路接合部，客观上具有南联北引、东西辐射的旅游集散地功能。2 资源优势 南宁具有丰富的、独具特色的民俗旅游资源。例如，顶蛳山贝丘遗址，1997年发掘出一千多件史前人类使用过的生活用具和生产工具，包括石器、骨器、蚌器和当时人类遗弃的水类动物、牛、鹿、象等动物的骨骸，并且在顶蛳山发现了标志人类文明的石锛和杆栏式建筑，以及奇特的屈姿葬葬俗，被评为全国文化内涵丰富的史前人类生活贝丘遗址，被国务院列为全国第五批国家文物保护单位。 上林大明山地区有着丰富的龙母文化资源，流传着别具特色的壮族文化习俗；宾阳的炮龙节、马山的壮族三声部民歌、武鸣的壮族三月三歌圩，都是南宁极富特色的民俗旅游资源；而且借壮族“三月三”歌圩为原型的南宁民歌艺术节以打造新民歌、弘扬民族文化、扩大中外文化交流的办节宗旨，经过几年的发展已成为南宁市的一个城市品牌。扬美古镇始建于宋代，至今已有上千年的历史，是南宁市明清古建筑保留得最为完整的地方，现有二百多处；黄氏家族民居是南宁市清朝建筑物中保护提最完好的一处古建筑群，从中清朝建筑的特点可见一斑，具有较高的人文景观价值。3 市场优势 随着南宁的对外交通条件的改善,境内旅游热潮的兴起,以及中国东盟博览会的影响不断扩大，选择来南宁旅游，体验异质文化的游客与日俱增。南宁作为广西旅游及东南亚跨国旅游集散地的功能地位已逐步显现，以商务、会展、购物为目标的客源市场不断扩大。2006年，南宁市全年接待入境游客超10万人次，接待国内游客超1800万人次，旅游总收入在广西率先突破百亿。从南宁稳步增长的游客数量可以看出，发展南宁的民俗旅游是有广阔的市场和客源基础的。2 旅游开发劣势 (W)1 缺乏旅游精品 南宁的旅游资源中并没有闻名世界的世界文化遗产，虽然旅游产品很多，但缺乏高品位的旅游精品，从市区到周边地区都缺乏稳定的旅游热线，只有市区的青秀山和动物园、郊区的伊岭岩、周边地区的德天瀑布拥有较稳定的客源，而大量的景点远远达不到其旅游阈值。以体验民风民俗的旅游景点来说，景区、景点级别相对偏低，规模较小，景点的文化内涵没有得到充分挖掘，旅游资源缺乏文化内涵，因此没有突出的资源优势和鲜明的个性特色。长期以来,南宁旅游建设投入不足,对景区景点建设投入偏低，配套设施建设滞后，缺乏精品景区，已严重影响到南宁旅游的增长后劲，近两年来南宁入境旅游市场增速缓慢是这一影响的表现。2 整体开发层次低 目前南宁市旅游资源缺乏深层次的开发，尤其是旅游资源的利用流于表面化和随大流，缺乏独特的文化底蕴。旅游业是以特色取胜的产业。根据旅游资源的普查，南宁市拥有众多文化独特的旅游资源，如壮民族风情、顶蛳山贝丘遗址、大明山、扬美古镇等。但这些体现南宁历史文化、民俗风情，而且潜力巨大的旅游资源至今仍没有得到有效的开发。南宁的民俗旅游景点的开发，多处于自然状态，局限于原有的物质载体范围,并且由于产品单一，旅游空间容量小，旅游活动少，游客停留时间短暂。很多旅游产品都是一日或半日游,可参与性的活动不多见。而缺乏可参与性无疑使民俗文化旅游产品的吸引力大大降低了。 顶蛳山贝丘遗址，南宁市惟一的国家级文物保护单位，其内涵、意义和科学价值完全可以和西安半坡遗址博物馆，长江下游的河姆渡文化博物馆相媲美。建立起以顶蛳山贝丘遗址为轴心的文化旅游点，对提升南宁市历史文化品位，建设文化南宁，促进南宁文化旅游业的发展，将具有十分重要的意义。但至今遗址保护总体规划仍未出台，影响了这一旅游景点的深入开发。 又如中山路位于南宁新城区外滩附近，是一条保留最完整、规模最大、最热闹的老街，这里有许多清末、民国时期的古建筑。每一个到南宁来的人要品尝南宁美食，首选就是中山路。命名已有81年的中山路是历史沿袭下来的美食夜市街，不仅南宁人都懂，在全区甚至全国也小有名气。目前中山路夜市依然红火，但骑楼老化、电线线路复杂、食品卫生状况堪忧等问题却困扰着它。3 部分旅游资源可开发性不高 南宁的民俗文化旅游开发不仅要体现壮乡的民族特色，还应在开发中关注南宁城市的历史文化发展过程，凸显城市的文化底蕴。在历史发展过程中，南宁保存下来的古代建筑、近现代重要史迹、名人故居也不少。如共青团南宁地委旧址（原为清朝右江镇总兵马盛治的祠堂“回春阁”）、中共广西省第二次代表大会旧址、雷沛鸿故居、梁烈亚故居、孔庙、邕江防洪古堤、新会书院、粤东会馆、安徽会馆等等。它们是南宁不可再生的文化资源，也是南宁市城市亮点的一个潜在优势。但作为旅游资源它们分散在南宁的各大街小巷，规模也小，从民俗资源旅游开发可行性来说，其可观性、可娱性和可参与性等条件并不是很充分。它们的零星分布使得彼此之间相对比较孤立，难以开发成具有影响力和竞争力的高品位旅游线路产品，旅游资源和产品的整合提升力度不够强。3 旅游开发机遇（O）1 大旅游社会气候的形成 旅游业的快速发展使得它已渗透到工业、农业、交通运输业、商贸餐饮业、市政基础设施等方方面面。大旅游、大市场、大产业的方向已基本形成。随着人民生活水平的提高，旅游进入了大众化消费的新阶段。旅游已经从社会时尚发展成为社会生活，旅游支出在社会公众消费支出所占的比例也不断提高，旅游已经成为我国居民的重要生活方式之一。国际民俗文化旅游的快速发展和国内少数民族文化旅游不断升温，居民生活水平不断改善，假日不断增多，人们出游去体验异质文化、放松身心的愿望和要求越来越强烈。这些都将为南宁民俗旅游的进一步开发提供机遇。2 政策的重视 近年来，南宁市委、市政府加大了对旅游业发展的力度。为保证“十一五”期间南宁市旅游业的加快发展，南宁市委、市政府已经出台了《关于加快南宁市旅游业发展的决定》、《南宁市加快旅游业发展实施方案》、《关于加快南宁市旅游业发展的若干规定》三个配套文件，在人、财、物和政策上配套支持，优化发展环境，发展大旅游，要把南宁建设成为旅游强市。 为突出“壮乡首府、绿城生态、会展商务”三大旅游主题，重点打造旅游吸引物及以旅游吸引物为核心依托的旅游景区点，形成具有竞争力的拳头旅游产品，南宁市政府提出要深度开发壮乡文化风情旅游产品，重点开发建设广西民族博物馆、广西少数民族生态博物馆、刘三姐剧场、东南亚美食街、南宁国际民歌艺术节等为代表的民族文化旅游产品，突出地域的文化、饮食、旅游商品特色、展示壮乡民俗风情文化，丰富旅游产品文化内涵。3 区域经济合作的不断加强 随着“一轴两翼”区域合作战略的推进和中国——东盟自由贸易区建设进程的快速推进，中国——东盟博览会永久落户南宁以及泛珠江三角洲区域经济合作框架的逐步构建，为南宁旅游业的加快发展提供了千载难逢的契机。 尤其是从2004年起，中国—东盟博览会每年秋天在南宁举办。中国—东盟博览会是伴随着中国大力推进中国—东盟自由贸易区的发展而产生的一个成果，是连接中国与东盟国家之间关系的一座桥梁，更是中国与东盟国家之间进行经济、社会和文化交往的一个平台。中国—东盟博览会的举办，不仅提升了南宁的知名度，更带动了南宁与东盟区域旅游的发展。2005年南宁入境旅游前10名的客源国中，有4个是东盟国家，越南排在第一位。作为每年举办一次的中国—东盟博览会的举办地南宁市，将发挥中国东盟自由贸易区前沿城市的作用，有条件建设成为面向东盟国家、西南经济圈和华南经济圈的区域性国际化的旅游基地。 4 旅游开发威胁（T）1 周边省市旅游业蓬勃发展，造成南宁客源市场分流 旅游业作为新的经济增长点的地位确立以后，各地纷纷出台旅游发展规划，挖掘和创造旅游产品。南宁周边省旅游的迅速发展和同类资源的激烈竞争都从一定程度上分散了客流。 旅游业作为新兴产业，市场广阔，长期以来一直被认为是一种投资小、风险低、见效快的产业。然而，由于各地对旅游业发展普遍看好，旅游开发的热情高涨，这就导致了旅游业竞争加剧、旅游业投资风险增大和发展成本提高。尽管南宁的旅游资源有其自身的特点和优势，但总体来讲知名度、产品的规模、质量都有一定的欠缺，在区内外竞争力都不算很强。例如省内的桂林，这几年不仅继续大打“山水甲天下”这张王牌，还大力开发民族民俗旅游资源，拓深桂林的文化内涵，对于南宁在同类资源产品开发方面就形成一种竞争态势。还有云南的西双版纳、石林以及贵州等地的旅游资源与广西又形成省与省之间的竞争。2旅游人才匮乏 旅游业对从业人员的知识和修养都要求比较高。目前南宁市旅游业的从业人员，从旅游管理部门到旅行社，都存在着专业人员数量不足、素质不均的严重隐患，缺乏创新意识和能力。要发展南宁的民俗文化旅游，不仅要求从业人员具备基础的专业知识，还要对广西的历史文化以及南宁本地的历史文化、风土人情有一定的了解。目前，这方面旅游人才是十分匮乏的，它极大地阻碍了南宁民俗文化旅游的发展。另一方面，缺乏战略性旅游策划经营人才，特别是旅游营销行家，使南宁市的旅游营销、旅游线路设计、旅游服务质量难以适应市场的需要。 通过SWOT模式分析可以得出以下结论:南宁民俗文化旅游在发展中具有一定的资源优势，主要表现在资源的多样性与独特性保存较好，对南宁旅游业的发展具有促进作用；而劣势主要表现在如何深度开发民俗文化旅游资源，打造旅游精品方面，面临的机会有人们强烈出游的愿望和要求，政府的对旅游业高度重视和引导以及中国—东盟博览会的召开给南宁旅游带来的机遇等；存在的威胁主要有来自省内省外同类旅游产品的竞争以及旅游人才匮乏等。通过比较分析，在大环境下，南宁民俗文化旅游的发展优势大于劣势，机会多于竞争。发展民俗文化旅游是南宁拓展旅游业的一种现实选择。参考文献[1]钟敬文民俗学概论[M]上海:上海文艺出版社,[2]邓永进,薛群慧,赵伯乐民俗风情旅游[M]昆明:云南大学出版社,[3]南宁统计年鉴2006[G]南宁:南宁市统计局,2006年9月 【作者简介】陈瑶（1979－），女，瑶族，广西融安人，民俗学硕士，广西工商职业技术学院管理系教师，主要研究方向：民俗与旅游。