E-magazine, also known as the network journal, Journal of interactive, is a collection of audio, video, text, graphics and animation in one of the emerging WEB0 E due to production easier, since the emergence of, founded by celebrities, have joined the grassroots industry, eventually led to the present number of networked electronic journal on huge variety, homogeneity is becoming increasingly serious, and also mixed high and low, uneven in quality, allowing readers to 21st century is an era of brand competition, brand has become a symbol of culture, becoming a sign of differences between products and In the face of a large number of homogenous products, brands for consumer-oriented more and more obviousIn this case, increase the investment in brand-building, establish their own brand, become important means to win the Therefore, this article using the case study method, founded 5 year x a free online magazine, for example, integrated use of mass communication, journalism, advertising, marketing, economics, and other subjects, comprehensive From the magazine's content, audience, positioning, publicity angle, direction of brand extension, magazine staff within the structure and organizational management to fully explore, analyze, and restore process created the magazine's brand, extract their brand in the process of creating enlightenment experience, with reference, reference, from which to discover universal